With diabetes competitive as ever, Novo launches Ozempic DTC campaign

Dive Brief: Against a backdrop of intense market competition, Novo Nordisk has rolled out a direct-to-consumer campaign for Ozempic, its once-weekly, injectable Type 2 diabetes medication. Set to the tune of Pilot's 1974 hit "Magic," the 90-second spot touts that a majority of adults in a study of the drug achieved lower blood sugar and … Συνεχίστε να διαβάζετε With diabetes competitive as ever, Novo launches Ozempic DTC campaign.

Pharma Q2 Results Preview: Pfizer, Teva, Shire, Sanofi And Novo Nordisk

What Did Ian Read Learn From Trump? Pfizer Inc. CEO Ian Read may have as much insight as anyone in the pharma world into US President Donald Trump's thinking on drug pricing and potential policy steps, after talking to the president on the phone and visiting him at the White House in July. You can bet … Συνεχίστε να διαβάζετε Pharma Q2 Results Preview: Pfizer, Teva, Shire, Sanofi And Novo Nordisk.

Stelara highlights J&J’s Q2 performance

  Johnson & Johnson's second quarter earnings, released on Tuesday, largely beat analysts' expectations, thanks in part to growth in autoimmune drugs, particularly by the Crohn's disease medication Stelara. Worldwide sales of Stelara were up 36.4% in Q2 to $1.3 billion worldwide.   The company's worldwide pharma sales increased by 19.9% from the year prior … Συνεχίστε να διαβάζετε Stelara highlights J&J’s Q2 performance.