Top News from the Annual Meeting of the European Association for the Study of Diabetes #EASD2018

Top News from the Annual Meeting of the European Association for the Study of Diabetes #EASD2018

With diabetes competitive as ever, Novo launches Ozempic DTC campaign

Dive Brief: Against a backdrop of intense market competition, Novo Nordisk has rolled out a direct-to-consumer campaign for Ozempic, its once-weekly, injectable Type 2 diabetes medication. Set to the tune of Pilot's 1974 hit "Magic," the 90-second spot touts that a majority of adults in a study of the drug achieved lower blood sugar and … Συνεχίστε να διαβάζετε With diabetes competitive as ever, Novo launches Ozempic DTC campaign.