New Biktarvy spot puts Gilead in top TV-spending ranks, right behind AbbVie and Pfizer
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Pharma TV buys so far top last year's $1B spend; AbbVie, Pfizer lead September
Gilead Sciences wants people to get honest about HIV and sex. In new TV awareness ads, actors talk “honestly” about fearing HIV testing and using—or not using—condoms for protection. And one of the newer forms of protection is Gilead's Truvada, the only HIV fighter FDA approved to stave off infection. The campaign began last week, airing mostly on … Συνεχίστε να διαβάζετε Gilead takes HIV prevention message to TV, pushing PreP awareness with hipster ad.
While Humira held its ad spending crown yet again in May, Latuda jumped up to knock Lyrica from the No. 2 spot it's held for the past few months. Sunovion started revving up its Latuda outlays in April, but jacked up spending by 67% in May, according to data from real-time TV ad tracker iSpot.tv. What's … Συνεχίστε να διαβάζετε In May TV spending, Sunovion jumps to 2nd, but AbbVie easily keeps top spot.